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What Is Email Spam and How To Reduce the Amount of Spam?

What is Email Spam?

The definition of email spam is purposely obscure because everybody has his or her own definition. As it currently stands, email spam is in the eye of the beholder. Email spam usually pertains to unsolicited commercial messages sent in bulk by people you don’t know–although there are exceptions to this rule. 


Email spam is not only annoying but also dangerous to users. Email spam is nothing but junk email or unsolicited bulk emails sent through the email system. Some spammers will argue that email spam is not any different than traditional junk mail, but there is one undeniable difference… cost. The cost of sending junk mail through conventional means is very real, including postage costs paid by the sender. The cost of sending email spam is very small, and most of the costs are paid by people other than the sender.


It refers to the use of an email system to send unsolicited emails especially advertising emails to a group of recipients. Unsolicited emails mean the recipient did not grant permission for receiving those emails.




The use of spam emails has been growing in popularity since the last decade and is a problem faced by most email users. Email IDs of users who receive email spam are usually obtained by spambots (automated software that crawls the internet for email addresses).


Email spam is still a problem even today, and spammers still approach it the spam way. Spam accounts for billions of emails sent every day which makes up 98% of all emails. Spam causes businesses billions of dollars every year.


Even though antivirus software has come a long way, infected PCs, trojans and bots are still the major sources of spam. There are billions of public IPs available for use; each one could have thousands of PCs behind it including potentially infected trojans and bots.


With new computers being infected regularly, even some of the best reputation lists such as the SpamRats list with its 70 million listed IPs can only target a small fraction of those billions of addresses.


In the time it takes for spam filters to analyze the content of the email message, find out the source of the email and then submit the IP for blacklisting, you would have already allowed email spam into your system.


Email spam is also termed as junk email, these are suspicious messages sent in bulk through emails. Most of the email spam messages are commercial in nature. They contain links that look genuine and convincingly familiar however the links lead to phishing websites that host malware.


It was first in the early 1990’s the concept of spam emails started. Reports reveal that malware-infected network of computers or the botnets are used to send spam emails. Spambots are used by spammers to obtain email addresses of the target victims and send malicious emails to the obtained email list. Though the spammer sends emails to millions of email addresses, only a small number will respond or communicate with the message.


Types of Email Spam:  


Email spam comes in different types. The most common of all is the spam emails that are disguised marketing campaigns for business promotions. It can be the promotion of weight loss programs, job offers and even any clothing brand with unbelievable offers. Spam typically is used to promote access to inexpensive pharmaceutical drugs, weight loss programs, online degrees, job opportunities, and online gambling.


Spammers use spam mails to perform email frauds. Fraudulent spams come in the form of phishing emails mostly like a formal communication from banks or any other online payment processors. Phishing emails are crafted to direct victims to a fake organization’s website that is malicious while the user ends up sharing all the personal information like login credentials, financial details to a spammer who is having access to the malicious website.


Users should avoid opening spam emails and never respond to them or click on links in the messages. Spam email may also deliver other types of malware through file attachments or scripts, or contain links to websites hosting malware.




How Can I Reduce the Amount of Spam I Get?

Method 1: Set up a filter in front of your mail server
The most common form of spam protection is set up a filter in front of your mail server. When an email is delivered, it first must pass through the filter before reaching the spam filter. From there (email server), it goes to the client-server. In this stage, the email server knows nothing about the source of the spam and the filter doesn’t know what the client wants to do with the spam. It means that the filter must be one size fits for all.

Method 2: Setting up the filter directly in the mail server

Another common form of spam protection is by setting up the filter directly in the mail server. It requires a much bigger pipeline to the mail server causing more bandwidth, and there are other problems. Spam emails cannot be bounced back in this method.
Using a spam content filter can be very expensive, as the filter must accept the whole message and then apply a certain set of rules to the content that continuously changes. Relying entirely on spam filters is a constant game between the filtering software and the spammer. You set up a rule until a spammer finds a way around it. Before your spam filtering rules can be updated to accommodate the new strategy, you have already allowed lots of email spam onto your server. It’s a constant game, and it requires a better solution.

Method 3: Never respond to spam
If you recognize something as spam before you open it, don’t open it. If you open it and then realize it’s spam, close it. Do not click a link or a button, or download a file, from a message that you even remotely suspect is spam.
If you opened spam because it appeared to be coming from a friend or co-worker, contact them immediately and let them know that their account has been compromised.

Method 4: Limit your exposure.
You might decide to use two email addresses — one for personal messages and one for shopping, newsletters, chat rooms, coupons, and other services. You also might consider using a disposable email address service that forwards messages to your permanent account. If one of the disposable addresses begins to receive spam, you can shut it off without affecting your permanent address.
Also, try not to display your email address in public. That includes blog posts, in chat rooms, on social networking sites, or in online membership directories. Spammers use the web to harvest email addresses.

Method 5: Choose a unique email address.
Your choice of email addresses may affect the amount of spam you receive. Spammers send out millions of messages to probable name combinations at large ISPs and email services, hoping to find a valid address. Thus, a common name such as jdoe may get more spam than a more unique name like j26d0e34. Of course, there is a downside - it's harder to remember an unusual email address.

Method6: Check privacy policies and uncheck boxes.
Check the privacy policy before you submit your email address to a website. See if it allows the company to sell your email to others. You might decide not to submit your email address to websites that won't protect it.
When submitting your email address to a website, look for pre-checked boxes that sign you up for email updates from the company and its partners. Some websites allow you to opt-out of receiving these mass emails.

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